Are you wondering how to stand out in a crowded marketplace? If you
are considered an expert in your field, you should write a book and
use it as your new lead generator. Some successful authors say their
book acts as a powerful pumped up business card for them in the
According to Kevin Hogan, author of The Science of Influence, “Nothing
boosts your credibility and expertise in the mind of the public like
your own printed book. An advanced degree is actually second to having
published a book.”
Here are five more reasons to brand your business with a book:
1. Your Book elevates your business name. Author still carries prestige in our
society. Even in the Digital Age, it carries more clout than CDs, seminars,
or videos alone. Put the title author with either of the above media and
your business and fame goes to another level.
2. Your book offers you almost immediate expert status in your business.
Put your helpful and expert knowledge inside your book. It will serve
as a sample of your valuable services to an attentive market after
reading your advice.
3. The money is still in the list. Create a shorter book or ebook
and give it away to new subscribers. You can attract interested
readers and customers to your monthly ezine or blog. They will opt-in
faster with your free short book as a gift. When I implemented this
on my websites, my subscriber rates doubled then tripled over a
4. Your book can serve as an entry level product in your sales funnel.
For you it can be the starting point of all your programs and services.
Use it to create additional income streams as well as passive income.
Your customers get to sample your expertise before moving up in the
5. Your $15 to $20 book builds interest in your more expensive products
and services in your business. A $20 book sale can lead to a $300-$1500
loyal customer. All because they feel like your friend after reading
your book. They liked what you said and how you said
it; they tell all their friends and family about it.
5. Use an excerpt out of your book as a bonus ebook. Your short book offers
a unique bonuses in your bundled packages. Create a basket or a kit
of inexpensive but related items centered around your book or book
excerpt. Do a good job with this and many customers will buy because
they want the bonuses.
Don’t wait to brand your business with a book. Your business may never
experience the next level profits and visibility it deserves. There
are plenty more reasons why you should. But start with the five above to
elevate your business name, receive immediate expert status, build
your list exponentially, grow additional income streams and increase
your loyal customer base. Brand your business with a book and prosper!
Ready to brand your business with your very own book? Sign-up for the
100 Days To A Book, 12 Week Course. You will receive lessons, exercises
bonus reports and coaching all designed to take you step by step to
the finish line of a successful book. http://bookwritingcourse.com