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First Chapter Challenge

5 Built-In Book Money Magnets

(And Special Offer To Subscribers at bottom of page)

Sound interesting? Did you know you can write your book in such a way to generate leads for you on 24/7 auto-pilot. Maybe that doesn’t mean that much to you because you don’t know what you don’t know. I tell who does know about it. The millionaire author gurus are using this technique already. But they’re not telling many people. In fact, it seems to be on the hush-hush. But I’m telling my subscribers and students… Here’s a couple of examples of what I mean. First let me ask you a question.

What are you doing to invite readers to check out your blog, sign up for your mailing list, and stay in touch? Yes, inside your book? Your in-book marketing equals lead generators and sales magnets. Using the new book model, they are as important as writing it, and it’s really easy to include these references to free and paid resources inside your book these days.

1. Introduction – State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less. Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy. At the end paragraph, introduce yourself and invite your readers to your website or your author’s blog for more articles on the book’s topic.

Note: Make use of that title writing skill you acquired when developing the title of your book. Now you must give attention grabbing power to your chapter titles, headings and even bullet points for them all (if designed correctly) reach out to the skimmers and potential readers of your book flipping through deciding to read or not.”

2. Table of Contents – Each chapter should have a sizzling title that grabs your readers’ attention. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy, “Your Image, Your Worth, Your Name…” in the titles or “A Woman’s Image,” “A Woman’s Worth,” “A Woman’s Name.” Each chapter title had a subtitle or in this case a sub paragraph explaining even enticing reader to read. Here’s one of the WOW! Women Book II chapter from table of contents.  Example: FOUR: TURNING YOUR TROUBLES INTO TRIUMPH A Woman’s Fiery Passion Points to Purpose – Candy Lightner was considered a normal housewife with children. So, what caused her to almost single-handedly change a nation’s complacent thinking about drinking while driving? Her twelve-year old daughter, Cari was killed by a drunk driver. Armed with a fiery passion to help other mothers face similar tragedies, she formed MADD (Mothers Against Drunk Driving) and in the process turned her troubles into triumph.

3. Front Matter – The front matter section introduces your book to your readers. Use the front matter section to also input testimonials that build credibility and generate (me too and don’t leave me out) leads. The front-matter section, which appears before the main text, comprises a few pages that include the book’s title, the author’s name, the copyright information and perhaps even a preface or a foreword. Use the list of common front matter pages inside the self-editing checklist to identify those pages that are suitable for your book. Be sure to put your indie publisher’s website, your book’s website or author’s website to raise awareness for your book and/or generate leads.

4.  Testimonial Page – Featuring a testimonial page, usually in the front matter, is a huge credibility booster. Be sure to put a lead generating link for your reader to go there and post their testimonial, if they want. There’s always the chance that they are so inspired by the testimonials they are ready to immediately sign-up for your what’s next book, service or iproduct.

5. The Hook – Take example from journalism and newspaper writing. Professional journalist know you have to start your story with a strong beginning. They hook you with the beginning sentences. It’s the same with book writing, aim to capture the attention of your reader with the beginning paragraph in each chapter. Start with a question, a powerful statistic or a moving short story.

I share thirteen built in book money magnets in 100 Days To A Book camp, along with overall sixty lead generators to place in and on your book to help generate even more leads.

Limted Time Special Offer: 100 Days To A Book Course $97

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Five thumbs up for the 100 Days To A Book Course! – Jamie Rohadfox

“For those of you that expressed the desire to write a book. Treat yourself to a priceless gift. I say priceless because the information you will gain from this course is will pay for itself 10x over… Thumbs up to Earma for putting together such great information. I dare you to write that book within you!” Luzelenia Casanova, Speaker, Author and Advocate on Domestic Abuse