Six Self Publishing Mistakes That May Stamp S.T.U.P.I.D. On Your Book

Are you making self publishing mistakes that stamp S.T.U.P.I.D. on your book? No worries; you can put a stop to any S.T.U.P.I.D. self publishing mistakes. Here are 5 more self publishing mistakes and how to avoid them written into the S.T.U.P.I.D. acronym. Implement them now and create another income stream that doubles your book sales.

  1. Skimmers – ignoring the skimmers. Did you write your book to be an easy read? Cater to the skimmers. New millennium readers are busy professionals. You could be missing out if you don’t. Your book readers want to skim your piece for the top points.  Give them tips, lists or numbered points to make it easy to pick and choose special interests or read fast.
  2. Titles – nondescript titles. Examine your book title. Does it do its job well? Will it get any attention among the books on your topic in the market right now? If not, you must re-craft your title until it sizzles. Aim your book title and each chapter title at one specific audience. You will be less effective if you try to be everything to everyone.
  3.  Understanding – lack of understanding your reader. Do you understand your audience? Are you aware of their needs or desires? If not, you should campaign to find out. You could create a simple survey on your website (You do have one for your book, right?) designed to collect information about what their greatest challenge is in your field. Then write your book to fill that need or to bring understanding to your readers. Before long, you will have a whole army of readers referring your book to their friends and family.
  4. Prelude – no hook introduction. Does your short introduction grab attention right away? After your sizzling title has grabbed their attention to read your book then the introduction should hook them right away. You could start with a question about where they are now with solving their problem. Follow up with your book’s thesis and benefits to the reader. To get more people to read your book always include what’s in it for them in your introduction.
  5. Information – information shift on back cover. Don’t forget to spend time writing the sales copy for your back cover. You can multi-task this sales pitch in your book’s website sales letter. Upgrade your back cover copy to Web 2.0. These days the focus is not so much on your credentials as it is the reader benefits, testimonials and a tie in with your website. Keep it simple; grab your reader’s attention again and let them know what’s in for them. Put some of your best testimonials back there, too.
  6. Do it – just do it. There’s one more point I need to make about erasing the stamp of S.T.U.P.I.D. on your book. You must take action to reap the benefits of double book sales and interested readers on your email lists. If you do the same thing you’ve always done, you will get the same results. Changing your actions will change your results. So that leaves one thing left to do; just do it.

Without smart book writing and publishing that acknowledges skimmers, creates hot titles, understands your reader, offers a catchy prelude, upgrades your back cover to Web 2.0 and acts on these tips, your message could go another year with less readers than it deserves. Implement the tips above to capture the interest of your potential readers and get your self published book read. Avoid the S.T.U.P.I.D. mistakes above; watch the number of your readers and customers rise and your bottom line soar!

Don’t wait any longer! Remember, there’s an Information Revolution raging today. Why not jump in before it’s too late.

Powerful Ways to Get Started With Self Publishing Your Book:

Take action. Do something toward your book publishing goal before your head hits the pillow tonight or at least within 48 hours.

Here’s one way to get started. Before you go, you might want to consider these two ways (Click Here) that helped me publish my message to the world. Need help with manuscript editing click here.


Earma Brown is an expert in book writing, publishing and marketing advice. She focuses on innovative and unique techniques to helping others get their book written, published and ready to sell in record time. She has been successful in using new technologies in publishing her own twelve books and a few of her friends. Download Earma’s updated epackage Self Publishing Your Way Now for Aspiring Authors and Emerging Indie Publishers today with 4 FREE eBooks.

About Author 

Earma Brown, aka America's Book Success Coach, 12 Book Authorpreneur, Indie Publisher, and Creator of Book Success Academy, teaches entrepreneurs, experts, professionals, writers and wow women how to write and publish a 24/7 lead generating book YOU and their readers love and create multiple money streams for life.” Visit New! Jumpstart Resource: Free Book to get started with a book of your own.

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