Are you thinking of sending your information the extra mile? You have plenty of information about your field. You have already started to write quality articles (book excerpts) for your audience. Here’s another way to make your articles go the extra mile for you. You can develop your articles into an email course.
This method of promotion is gaining popularity. If you thought an ebook was the only way to format your articles for sales, think again. You can take several of your articles on a similar theme and reach your audience with a short ecourse. Here are some tips to get started:
1. Review your articles and find a common theme. Then gather your articles into related themes. For example, when I developed my first ecourse I noticed I had written several articles geared toward newbie book writers. Writers who want to write their first book but need a little guidance. Thus, my first email workshop was born: Jumpstart Writing Your Best Book Now.
Author’s Note: Your ecourse could be a short course developed from three to five articles. If you are promoting a book, product or service in your ecourse, I suggest a longer course (at least five to seven) using short articles. Simply because of the exposure factor in sales. Experts say it takes at least five to seven exposures before a visitor trust you enough to buy from you.
2. After identifying a common theme, arrange your articles into sections that flow logically. Each section would be one lesson or day. Five sections would be a five day course. You can stagger your days to every other day or simply schedule for one lesson each day.
3. Write a course welcome and introduction. In your welcome and/or introduction email include a list of the lessons you will cover. You can insert a short description of each lesson. I like to include a teaser introduction. Something that will entice your audience to look forward to the lessons.
4. Review your articles. Look for ways you can add engagement tools like activities, checklist, and questions. You want to include something that will make your reader a participant. Don’t forget to include a summary including the fact that you will send occasional additional emails or a special newsletter to the subscribers of the course. You want to informally reserve the right to further solicit or remind them you are still around.
5. Free or fee course. Decide the purpose of your course. Do you want to offer it free to promote a product or service or are you selling the full course? If it’s a free course, be sure to give quality information but don’t put it all. Insert a subtle hint that if the reader wants the full information, they must purchase your product or visit your site for more. If it’s a fee-based course then make it comprehensive; holding back nothing. Make them feel that they have received more than they paid for.
Now that your course is ready, begin to promote it in the signature file of all related articles that you write. Put it in your ads for your book, product or service. Put a subscription invitation and notice about it on your website. Remember to announce it first to your in-house list for they are an audience that already trust you. So it stands to reason that many will appreciate the added information and reward you by buying from you.
Download eBook on to your Kindle: How To Create An Ecourse: Transforming Your Information Into An Ecourse