Looking for another no cost promotional tool for your book? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web.
If you want to write articles that webmasters, ezine publishers and publishers in general will love to read and publish in their websites and newsletters follow these 7 simple tips:
1. Make your article skim ready.
A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them.
Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author’s article as “How to Write Web Articles” or “5 Tips to Write Winning Web Articles?”
2. Keep it short.
Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader’s attention; now make their click worthwhile with brief compelling copy in bite sizes. Start with the conclusion.
Your readers may not make it to the end of your piece to get it. Web readers don’t want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.
3. Make Your Title Sizzle.
Dull titles will not capture your readers’ interest. It will make your article fade into the sea of other boring articles listed in article banks these days. You have to create a title that will reach out and grab your reader by the collar. To get your article read, start with a sizzling title. Make it short. Create interest. Include the main benefit or solution in your title.
4. Talk to Your Targeted Audience.
Your information is not for everyone. Avoid generalities. Choose a friend or family member that’s interested in your topic. Write your article to them. Writing to a friend will make your copy personable and friendly.
You won’t come across as a fussy hen, do this, do this, don’t do that. You will connect with your readers as a friend giving advice. Your article will do a better job of building creditability for you. Creditability inspires trust and readers only trust their friends.
5. Add substance.
Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don’t take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals.
Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader’s need for practical information and connect with their emotion.
It’s a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.
You may use these guidelines for all kinds of web copy. The same elements of using keywords, making your article professional, adding substance, keeping it short and making your copy scannable will improve the quality of your articles. Practice the above simple principles and write winning articles to distribute on the web everywhere.
Don’t delay anymore! Remember, there’s an Information Revolution raging online. Why not jump in before it’s too late. Do you need additional help to write articles that pull traffic like a magnet? visit http://40articlewritingtemplates.com for How To Write Articles Fast ebook & 40 plus article writing templates.