Have you realized your book’s title will help sell your book? Don’t let your important message slide into obscurity because you didn’t spend time refining your book’s title. Researchers say your title will create up to 70% to even 90% of your book’s first impression pulling power. Develop this skill and use it all your marketing materials from website headlines, article titles, back cover bullets that get attention and even your ads to pull sales like crazy. Discover how to create titles as a ‘match’ that ignites your reader’s interest.Start your book marketing off to a good start by titling well. Here are five tips to help sell your book with a great title:
Pinpoint your book’s top benefit. Will it answer a question in your field or solve a problem. Include the Solution In Your Title. Does your title shout your main benefit? Does it sell your solution? For example, the Gwen Shamblin’s book title shouts her greatest benefit in the title, “The Weigh Down Diet: Inspirational Way to Lose Weight, Stay Slim and Find a New You.”
Solution: Include your top benefit in your book title.
Make it easy. Make It Easy for Readers to Buy. Readers want easy solutions. They want a program that they can simply follow directions and see wonderful results. For example, “7 Steps to Fearless Public Speaking” offers seven easy steps to enjoy the benefits the title promises.
Solution: In your title clue your readers that it’s easy and simple for them to reap the benefits of your book.
Be specific. Include specific benefits in your book title. Specific benefits included in the book title encourage sales. Be sure to include benefits in your subtitle especially if your main title doesn’t have any. “The 21 Irrefutable Laws of Leadership: Follow them and people will follow you” has the main benefit included in the subtitle.
Solution: Include top benefit in subtitle to create even more sales.
Include your audience. Include Your Audience In Your Title. Including your audience in your book title gives your book a slant. Without a slant, your book may miss sales. A slanted book title helps your audience realize they need your book. For example, the Chicken Soup series for Teen-Agers, Mothers, even Prisoners sold much better that the original more general Chicken Soup for the Soul.
Solution: Give expert advice to a specific group of people. Target a group of people within your broad market.
Distill your thesis statement to a concept. Can you summarize your book’s main concept into one sentence. Don’t be discouraged if you can’t do it at first. Keep working at it until you can express the main concept of your book into one sentence. Then apply the Q.U.I.C.K. title principles to that one sentence. Don’t remember those five principles? Here’s a refresher; implement these five techniques: quantify your message, uplevel from mysterious to understandable, ignite interest, create a catchy phrase and keep your reader in mind.
Solution: Tell a story, create a memes or proclaim a solution with your book’s concept title. Remember, Chicken Soup for the Soul, 7 Steps to Fearless Public Speaking or the Dummies series of books. Each version’s title told a story with their concept.
© Earma Brown, 12 book author, book success coach, indie publisher
100 Days To A Book http://100daystoabook.com helps emerging authors market their books to profit!
Take action. Do something toward your book marketing goals before your head hits the pillow tonight or at least within 48 hours.Choose one tip to get started marketing your work; briefly explain why you chose this tip below.
Here’s one way (Book Title Tutorial) to jumpstart marketing your book.